Born into a family dedicated to education for generations, teaching for me means much more than a mere job, but an important role to influence the younger minds, pass on knowledge and values, and to create what is worthy of being an instructor and educator.
Ultimately, my goal is to enlighten the students to be thought leaders and self-starters, gaining competence to develop an understanding of how things come to be the way they are, and to think critically. I believe teaching and learning are a co-creation function inseparable from each other. While I am passionate to share my knowledge with students, I will at the same time remain humble and learn from students. Being a teacher, as was well expressed by Confucius, is "in wanting to establish themselves they help establish others; in wanting to succeed themselves they help others to succeed. Adjusting one's conduct by respecting and helping others is said to be the way to become an authoritative and benevolent person.”
Students work in account teams to design a robust, strategic, measurable and actionable campaign plan for real client. This course imitates the agency climate and students are required to demonstrate workplace professionalism throughout the semester.
Class focused on use of social media for strategic communication and management, topics covered engagement, relationship, organizational communication, crisis, social change, viral campaigns and personal branding from an integrated communication perspective. Students worked individually to conduct a social media audit and campaign planning for real-world clients.
Class specialized on research application, quantitative and qualitative methodologies, introductory statistics and use of SPSS. Students worked in teams to carry out a research project where they defined the research goals and objectives, collected interview and survey data, analyzed the results and recommended future steps for real-world clients.